| 25 Feb 2009 - I Am Not a Word Perv... but Geez ! |
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I was listening to JJJ on the weekend. The promotions are cringe making, but some of the music's not bad.
In the early part of the morning two young men - a duo the ABC believe/hope will be the next Hamish and Andy - spoke at length to a pregnant woman then a seven year old boy who won a competition to be the child's godfather. This is all part of a station stunt.
Come on.
That might set you up in years to come to be the next Maury Povich but we already have one of those and several variations - we don't need anymore right now. If that's your aim and you're waiting for one of them to die and leave a vacancy, you're going to be waiting for a while.
Following those two came a chirpy young lady who was very chirpy indeed but is one of those presenters who deliberately drops every 'g' on every word to the point where it very quickly sounds absurdly affected.
It would appear that for some years now all commercial FM announcers must never, ever, on pain of being relegated to voicetracking overnights forever, end a word with a 'g'. I assume a consultant from LA or Dallas or somewhere in the US of A has told them this is how it has to be in order to connect with young people. But it's ridiculously overdone. Everyone, even if they do it by accident, occasionally ends a word with a 'g'.
It can't always be anyfin' sumfin' missin' or dissin' (ok, maybe dissin'). Or - even more phony - somethin' or nothin'. If you can actually say somethin' instead of sumfin' or nothin' instead of nuffin' then chances are you will say something or nothing at least some of the time. If you can't, I'd prefer you never said nothin' anytime.
It's an affectation boys and girls and it sounds it. This is the internet age. The key is to be authentic. Ben Self said that and you know he wouldn't steer Barack wrong. (He certainly hasn't so far).
Anyway, I thought JJJ was for the cool kids and was like, you know, cutting edge? Maybe you could lead the way in reinstating the 'g'. You could do it through one of your cringe making promotions.
How about: G Hits the Spot...? |
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